If you want to change the world — or even part of the world, this book is for you. I have crossed Guy Kawasaki’s latest (tenth) book punchline because for me it is – If you want to change your world — or even part of your world, this book is for you.

In this book it is explained when and why enchantment is necessary, and describes the three pillars of enchantment: likability, trustworthiness, and a great cause. Guy’s anecdotal examples are awesome, you’ll learn techniques to make people understand what so ever they do while maintaining dignity and ethics. He covers every aspect from meeting a new person for the first time, to enchanting your book, and even to enchanting your employees.

Following is the infographic from the book: