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Paradox of choice

by | Apr 14, 2012 | Productivity

Have you realized that too much choice undermines happiness. Our infinite choices are paralyzing, and exhausting to the human psyche. It leads us to set unreasonably high expectations, question our choices before we even make them and blame our failures entirely on ourselves. From consumer products to lifestyle choices like where to live, what job to take, who and when to marry, underscore this central point.

Conventional wisdom tells us that greater choice is for the greater good, but Psychologist Schwartz argues the opposite: He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.

He takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

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