Fifty scientifically proven ways to be Persuasive by Dr. Robert Cialdini & Steve Martin are co-authors (with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller.
Here is a wonderful work of animation describing the universal principles of persuasion based on the book of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.
Source: www.influenceatwork.com
Book:
US Amazon http://tinyurl.com/afbam9g
UK Amazon http://tinyurl.com/adxrp6c
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