Directors searched for their names on Google, they found the ad on the first result, clicked on it, and ended up in a page where the guy had his resume and explained why they should hire him.
The guy got an interview with four out of the five directors, and a job offer from two of them. Creativity can take you a long way.
He basically created a campaign on Google AdWords, bidding on the name of the directors of five advertising agencies he wanted to work for. The ad said something like: “Hey John Doe! Googling your name is fun, and hiring me will be fun, too!”.
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