Rohit’s Blog!

Being in this world…

Innovative Advertising

On this Diwali season Cadbury Inida has come up with a nice innovative advertisement ‘Lonely Maa’ targeting the younger tech savvy consumers who spend big parts of their lives online were the main target audience. Consequently, this commercial is an...

Facebook Failures

Facebook pride itself for having approximately about eight hundred million active users worldwide and an estimated 4.27 billion USDs in estimated annual revenue – but you don’t approach the 1-billion-users mark without making a few mistakes along the way.. The only...

Indian nano satellite technology Jugnu

For the first time in its history of nano-satellite launching, the Indian Space Research Organisation (ISRO) used the indigenously built separation mechanism (ejection system) designed by IIT-Kanpur to release “Jugnu” into space on October 12, 2011. Until now, ISRO...

Connected The Film

Tiffany Shlain the film maker once pretended having to go to the bathroom during dinner so that she could check her email on her phone. It might not be too shocking to reveal, but for her it was a wake-up call one that comes close to capturing Connected in a nutshell....