Here are some measures that increase your mail deliverability for effective email marketing

This is a guest post by Sarah Johnes, if you want to guest post on this blog, check out the guidelines here.

Factors risking your email deliverability

Web Monsters

Many web monsters actually sign up in your email list without opening or answering it. They have many options to create temporary accounts. These web monsters sign up using pseudonym and actually do it with their actual email id.

They have two three account and sign up for an email list they do not require or which they never open. Even if they use their actual email ID, they do not get updated when they do not make any changes to the next subscription. Therefore, you are wasting your resources to target with your latest offers in which you are just cheating

Asking Too Many Details

Not giving real email address could mean a lot of things. The subscribers may just be interested in your special incentive scheme and not wanting to share their real email address. The subscribers may not want to get into any commitment with your company or its offers. Therefore, they will only provide some fake email IDs they can not even check later..

Spare yourself from such hoax subscribers by just adopting few measures. Your sign-up form should be designed very efficiently. To avoid regrets later, you must take all the complicated details of the customers. By asking too many details, you can also go with incomplete forms or throwing addresses.

Focus on Free Gifts

To sign up for your email list, it may be a big plan for you to announce a free gift voucher promotion but can not be in reality. The mention of free gifts for membership in the email list will leave the impression of talking repeatedly why people should sign up. Only after promoting the free offer would be a fake email address, leaving the main product or service. People will sign up for a free gift instead of your offers and further emails.

Why it seeks your concern?

Even after the throwaway email addresses what really matters are high amount of subscribers. This is correct, but that should not leave you to be care free about the other concerns.

The more customer involvement the more chances of mails dropping into the inbox than spam folder. If the inbox if full of email addresses that are not responsive then you can see lesser deliverability. Email address that cannot be delivered too also impacts the deliver-ability ratio.

The above mentioned facts talk about the factors risking deliverability of your emails. You can not manually stop customers to use fake email addresses but can make your email list live to ensure clarity. If they sign up, talk about what you have to offer.

How would your emails benefit them and why they should subscribe only to your mails and not competitors. These factors in your initial sign up process must be rectified for any start up errors.

About Author: Sarah Johnes is working as a marketing head at Just Validate, specializing in append services and email verification.

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