As described by the Tom Peters the Maestro Ben Zander is the hottest property on the management guru circuit.

He talks about the transformation that happens when a kid actually learns music. For one year, two years, even three years, the kid slogs along. He hits every pulse, pounds every note and sweats the whole thing out.

Then he quits.

Except a few. The few with passion. The few who care.

Those kids lean forward and begin to play. They play as if they care, because they do. And as they lean forward, as they connect, they lift themselves off the piano seat, suddenly becoming, as Ben calls them, one-buttock players.

Playing as if it matters (Playing matters)…

Because it matters.

Watch his motivational speech where he speaks about the power of classical music…