The cigarette addict associates many moments during the day to cigarette smoking after meals, while seeing someone are smoking, at restaurant or with friends. To illustrate here is one example, when we had heard some song many times. If after a few years we hear it again, not only do the words and tune emerge, but also the memories associated with the song.

In our relationships, associated memories create barriers when we relate to others, since the memories we associate with certain people and situations means that we nearly always see them in a specific way and do not give them the chance to change and improve. This limited and unchanged vision that we sometimes have of others leads to misunderstandings when communicating.

They are images created in advance in our intellect and which work in a sub conscious way, just like associated memories. By assuming, guessing or imagining, we create a series of assumptions that influence our perception and stop us from recognizing the reality. For example, we hear our name being discussed by a group of people and we think that people are speaking wrongly about us. If we learn to rid ourselves of a whole series of assumptions that affect our communication and relationships, our perception of reality will not be distorted.

The best way of eliminating these preconceptions is through open, concise and precise communication in order to clear up any misunderstandings. Eventually we must never forget that essentially the organism itself is part of the environment.