The entire blogosphere is packed with the sponsored conversation. A sponsored conversation is a social media marketing technique in which brands provide financial or material compensation to bloggers in exchange for posting social media content about a product, service or website on their blog. IZEA created the sponsored conversation space in 2006 and has initiated nearly 1,000,000 sponsored conversations to date.

Unlike traditional public relations, sponsored conversations are agreements between the advertiser and blogger. The blogger is provided compensation in exchange for exposure to their network. Advertisers pay based on a completed post. Watch this video created by Ted