If your online content is not enjoyable and easy to understand, you should not wait for the any visitors. People read online text differently, & they want the content at a lightning speed on the web page. If a site doesn’t deliver the way they want it, they’ll leave fast. While surfing a book store my eyes scanned a book called Yahoo Style Guide.
It was released in mid 2010, more or less the style guide is an endeavour to emulate AP Stylebook. It covers covers the basics of grammar and punctuation plus a multitude of topics with a Web-specific focus. Yahoo! editors discuss effective writing and editing for an online audience, techniques for streamlining copy, basic Web codes, Internet law, search engine optimization, and more. Before-and-after examples of how to clean up problem copy abound.
Yahoo! eye-tracking studies reveal a general pattern to the way people browse web pages:
- People scan the main sections of a page to determine what it’s about and whether they want to stay longer.
- They make decisions about the page in as little as three seconds.
- If they decide to stay, they pay the most attention to the content in the top part of the screen.
You may buy the Yahoo!’s guide for the Internet age to be a nice collection. Its pretty good for beginners on the same time I don’t think that it’s a must-have for anyone who writes or edits for the Web. You may visit their website or follow them on Twitter.
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